Marketing Excellence Presentation: 1-to1 versus 1-to-Many! (part 5)

Partners and Alternative Distribution Channels add Credence and Credibility because it creates formal sponsorships.

How do you know if your organization has Credibility? If your sales personnel are meeting lots of people but NOT hearing YES or NO then you do NOT have credibility.

Team up with businesses you trust that also target your profiled buyer. One of the most common mistake sales makes is to spend time on meetings and partners that do not a) have the same target market and b) are simply not big enough to matter. If a potential partner cannot introduce you to 10 leads a year then they are not worth the investment of your time.

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