Marketing Excellence Presentation: Marketing Effectiveness Summary (part 10)

Ephor Group’s keys to reducing risk and optimizing spend for small, fast-growth businesses :

1. Use a “Portfolio Approach” to create your qualified “Prospective Buyer’s Pool”;
   
2. Use a “Portfolio” method of distribution including online and direct sales, partners and other channels;
   
3. Become “Branded” as a “thought-leader” and Create “Raving Fans” to ensure Maximum Client Referrals; and
   
4. Utilize technology, processes, and outsourced skill versus over reliance on people.

All of the above increases the probability of you getting a new client.

Success is defined as “The right people, in front of the right profile at the right place, at the right probability, at the right productivity, creates predictable results for all stakeholders.”