Marketing Excellence Presentation: Moving Beyond Referrals: Secrets for Marketing Effectiveness (part 2)

“Moving Beyond Referrals: Secrets for Marketing Effectiveness” is based on the following three components:

1. Garry Meier’s experiences having been a CEO/Operator, Investment Banker, and Chairman of numerous fast growth businesses, as well as an advisor and chairman to several prominent private equity boards which has given him the ability to know a) what marketing if effective, b) how marketing leads to wealth for founders and most importantly how to treat the two most precious SMB resources, executive time and capital, appropriately.
2. Ephor Group’s operating methodology the Perform Business Process™, which has been deployed to fifty fast-growth companies.
3. Quarterly research studies which are compiled from face-to-face, phone, and online surveys conducted on a quarterly basis since 2005. Specifically, the data shown in this presentation is taken from B2B technology and service companies Ephor has advised with annual revenues between $1-20M as well as numerous B2B professional and business services, technology, outsourcing, and labor intensive businesses.

Our research and experiences have taught us that 80% of all new business comes from referrals and networking for companies with less than $5M in revenues.

While we are management consultants, and not marketing professionals, we understand the value marketing has on fast-growth businesses. The most difficult area to create operating leverage is predictable revenue generation because of small business over reliance on founder sales, referrals, and networking. To create scalable revenue processes companies must learn how to market effectively.