No matter how great your credentials or how much experience you've had, people pay more attention to what others have to say about you.
Firms that create thirty ‘Raving Fans’ not only create an array of strategic alternatives and capital options for themselves, they also establish their credibility with influencers, partners, and prospects which will reduce your sales cycle time.
One of the best firms we have worked with is HRmarketer; which promotes their several hundred ‘Raving Fans’ via testimonials, case studies, at events, and on their blog.
Pick up the phone and call your customers to ask what they thought of your product or service, what they liked about it and how it was helpful. Edit their comments, get their permission to use the comments and then pervasively feature those testimonials in your business’ marketing materials.
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