Marketing Excellence Presentation: Technology is a Key Fast-Growth Enabler (part 6)

Technology is required to optimize the “Risk and Spend” of your marketing dollars; i.e. to fine tune and redirect portfolio activities as efficiently as possible. A few key stats:

• Only 1 in 5 small businesses measure their return on marketing and sales dollars
  
• 50% do not use budgets or forecasts or metrics to manage their business
  
• Less than 12% use employee and client satisfaction measures
  

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