2009 Top Ten Trends for Performance Improvement: #2: Customer Acquisition via Alternative Distribution Models:

Alternative distribution channels (i.e. customer acquisition methods) for you to examine the “Spend and Risk” associated with each:

1. Proliferation of online sales and service models:
1. Subscription models
2. SaaS models
   
2. Create strategic alliances.
   
3. Leverage channels, agents, resellers.
   
4. Partner with consultants, VARs, integrators.

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