The short answer answer is YES.
Because marketing automation makes it easy for clients to find, evaluate and compare, try and buy; every software and services provider needs to implement marketing automation to facilitate lead generation, lead capture and scoring, lead nurturing, and community building.
Marketing automation software helps lower the cost of sales and cost of client acquisition by improving both the number of lead sources as well as improving the sales conversion cycle.
Marketing automation helps companies build communities. Communities = Tribes. Tribes give you the opportunity to engage in dialogues and build relationships. With today’s global, mobile, remote workforce, for many B2B companies; communities are your most important asset beyond your employees.
Marketing automation software helps nurture the entire buying committee.
Marketing automation software drives inbound marketing lead generation.
Download our Marketing Automation Vendor Evaluation & Selection Criteria Scorecard.
Download our Marketing Automation Checklist for Inbound Marketing, Lead Generation, & Lead Nurturing which includes blogging, Search Engine Optimization (i.e. How to get found 101 on Google with SEO optimized content), social media community building and more.
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