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Video marketing is the future (NY Times, eMarketer, Marketing Sherpa, TBI Research) of website marketing because leading companies are already today using it to drive brand recognition, credibility and generate web leads.
Don’t you agree that videos are more authentic?
Example client video testimonials:
Staffing & Outsourcing Leaders Video Testimonial Example:
Human Capital and HR/HRO Leaders Video Testimonial Example:
We live in exciting times for entrepreneurs because the consumerization of technology has completely shifted the way you can build a brand, acquire customers and grow a company.
What we see every day are companies in the world trying to reinvent themselves to adapt to today’s work. Regardless of your industry, you can reach your customers, prospects, and employees online. You can build your brand and spread your story in more effective ways that were not even available a decade ago.
The pace of technology enables customers to be much more engaged with their products and companies. And employees to be much more engaged to their products and companies as well.
Work and the workforce are different today.
The Future of Workforce Technology:
The best technology in the world cannot make up for processes that were designed in Windows/Client-Server era.
Growth Drivers in a Slow Growth Economy:
Growth requires adaptation to customer needs in a slow growth economy.
Harvard research studies suggest that on average companies only deliver on 63% of their financial potential. What’s missing, assuming correct strategy is a direct link between people + execution to the corporate strategy.
Did you know that more than half of your workforce is considering a job change?
“Employees across the globe have experienced unprecedented economic turmoil, and they are restless. Many are unhappy in their jobs and are actively looking for new opportunities. Even those who are content in their jobs are seeking greater engagement and “meaning” from their work.” (source Kelly Workforce Index)
Adapt to Today’s Workforce:
Bridge Employee Management to Operations with Corporate Performance Management video:
To attract financing and/or growth capital from useful capital sources requires Management Science Reporting.
In today’s world, failure to have a cloud or SaaS platform that provides reports, information and KPI dashboards to every leader in an organization is irresponsible.
Plus, leveraging the cloud for F&A or FAO lowers transaction processing and administration costs and streamlines administrative processes.
In 2012, the average business will grow 4% to 6%; while the “best-in-class” performers will achieve significant higher growth rates through portfolio optimization and expansion. To effectively steer and manage growth requires a talented team and Management Science Reporting to guide daily performance.
Learn more at today’s cloud financials lunch and learn or contact Charles Bedard for industry market comparables for best-in-class performers for your industry.
If you are in Houston on May 17th, join us for the upcoming TeXchange event with special focus on sales and marketing revenue growth tactics that are working in this slow growth economy.
(to attend email us and we’ll add you to the guest list)
Panelists will include:
Read more about TeXchange here.
At Ephor Group, we partner with our clients to accelerate growth and achieve best-in-class performance that results in better wealth creation for the founders and employees.
There are many ways to grow, but which will ensure the business increases its profitability, sustainability, and value?
If you cannot attend TeXchange, then checkout our Video Series on Revenue Strategies for Growth in 2012.
For more information on TeXchange or revenue growth strategies contact Charles Bedard
Today’s workforce is different.
| Employment Level: Individual Contributor, Supervisor, Manager, Executive | Employment Psychographics: |
| Employment Type: Contingent, Contract, Part-Time, Full | Employment Demographics: Millenials, Generation X, Baby Busters, Baby Boomers |
If your hiring and management practices do not fit with the demographics and psychographics of today’s workforce how will you compete?
Today’s workforce is different because job expectations and career expectations have changed.
The Future of Work will be measured. Business waste of paying for downtime will be minimized. Each employees work activities and outcomes will be tied to the bottom line as companies learn to “Measure performance not hours.”
As work management becomes adopted, your boss and team will know when you log in, what you type, what you access. Working as a synchronized team on shared goals will become required as any poor work will be outsourced to someone else.
Need proof?
Rampant and widespread mediocrity is also facilitating the changing of work management.
Problems with legacy software from an employee management and development perspective were that they were designed around forms with a compliance focus.
The future of corporate performance management solutions will be highly intuitive and feature interfaces with web applications, mobility, social, collaborative, and self-service features. Software solutions will be work centric versus HR centric. Usability, implementation, onboarding, and adoption will be widely measured and reported.
Corporate Performance Management is the cornerstone of the future of work and begins with frequent work communications and dialogues around activities, outcomes, goals and KPIs.
The future of work requires leaping the HR chasm to work centric solutions. Here is one transition example: Implement a KPI dashboard for each employee, team, and initiative focused on cascading corporate goals tied to operational KPIs.
For more information contact Charles Bedard
When evaluating your finance software and F&A outsourcing options there are a number of quality cloud financial SaaS software providers and outsourcers for every industry and company size.
Is Your Operational Reporting and Management Analytics Stuck in the 90’s?
Most likely you are missing out unless you can check YES to the following:
| F&A Checklist | Can you check YES to each of the following? |
| 24x7 Internet based role permission access to data, intelligence, reporting, and KPI Dashboards for all | |
| Synchronization from Ops to Financials + Revenue Management & Cash Management | |
| Monthly Close includes Financials, Analytics, and Board package. | |
| Transaction processing costs are comparable or outperform industry leaders | |
| Administration processes are streamlined | |
| Total Score |
For more information contact Charles Bedard or checkout this upcoming informational luncheon:
Management Science Reporting bridges the gap between disparate systems and processes to connect data to actionable intelligence via automated dashboards, scorecards, and reporting via the cloud, web, or SaaS.
“Information is a competitive advantage in the Internet era.” – Tim O’Reilly
Information and databases that get richer as more people use them is a building block of management science reporting which is fundamental to connecting operating performance to financial performance via business analytics and intelligence.
“The process of laying out the right combination of meaningful numbers or business metrics …. requires an understanding of the business, knowledge of the application(s) which contain the numbers, a mastery of various number crunching and presentation mechanisms, and the acumen for creating something that people will not only use without impunity, but take action from.” via Chuck Vigeant from In Chuck’s Business Performance and Technology Corner
Read more here about reporting, metrics, and business analytics:
The Ultimate Tool for Business Analytics.
The benefits of synching CRM and Financial Management.
The Future of Management Science resources:
The future of business analytics and intelligence video
