Video marketing is the future (NY Times, eMarketer, Marketing Sherpa, TBI Research) of website marketing because leading companies are already today using it to drive brand recognition, credibility and generate web leads.
Don’t you agree that videos are more authentic?
Example client video testimonials:
Staffing & Outsourcing Leaders Video Testimonial Example:
Human Capital and HR/HRO Leaders Video Testimonial Example:
We live in exciting times for entrepreneurs because the consumerization of technology has completely shifted the way you can build a brand, acquire customers and grow a company.
What we see every day are companies in the world trying to reinvent themselves to adapt to today’s work. Regardless of your industry, you can reach your customers, prospects, and employees online. You can build your brand and spread your story in more effective ways that were not even available a decade ago.
The pace of technology enables customers to be much more engaged with their products and companies. And employees to be much more engaged to their products and companies as well.
Work and the workforce are different today.
The Future of Workforce Technology:
The best technology in the world cannot make up for processes that were designed in Windows/Client-Server era.
Growth Drivers in a Slow Growth Economy:
Growth requires adaptation to customer needs in a slow growth economy.
Harvard research studies suggest that on average companies only deliver on 63% of their financial potential. What’s missing, assuming correct strategy is a direct link between people + execution to the corporate strategy.
Did you know that more than half of your workforce is considering a job change?
“Employees across the globe have experienced unprecedented economic turmoil, and they are restless. Many are unhappy in their jobs and are actively looking for new opportunities. Even those who are content in their jobs are seeking greater engagement and “meaning” from their work.” (sourceKelly Workforce Index)
Adapt to Today’s Workforce:
Bridge Employee Management to Operations with Corporate Performance Management video:
Management Science Reporting benefits to financing and growth capital providers includes validation of revenue strategies including GoToMarket and cost of customer acquisition, validation of best-in-class operating model including profit margins, portfolio management, and EBITDA maximization.
Management Science Reporting benefits to executives includes every leader has access to the reports and KPI dashboards required to perform.
In today’s world, failure to have a cloud or SaaS platform that provides reports, information and KPI dashboards to every leader in an organization is irresponsible.
Managers can check performance on their mobile smartphones and tablets at home or on the road.
Leaders can manage and check performance as needed to better guide their attention and focus on a daily basis.
Plus, leveraging the cloud for F&A or FAO lowers transaction processing and administration costs and streamlines administrative processes.
Per the chart above, best-in-class companies spend a few dollars per transaction while the average company is spending $15.
In 2012, the average business will grow 4% to 6%; while the “best-in-class” performers will achieve significant higher growth rates through portfolio optimization and expansion. To effectively steer and manage growth requires a talented team and Management Science Reporting to guide daily performance.
If you are in Houston on May 17th, join us for the upcoming TeXchange event with special focus on sales and marketing revenue growth tactics that are working in this slow growth economy. (to attend email us and we’ll add you to the guest list)
Panelists will include:
Mr. Colby Thames, a greater Houston native, whom has led and advised multiple software and service companies as is now the founder and managing partner Stryve Advisors.
Mr. Rich Barfield, clinical lab scientist by training, who works with healthcare and medical technology companies, national laboratories as well as hospitals across the nation.
Mr. Austin Goings, Sales Director Upstream Group at GE Smart Signal with 20+ years of solution-based, enterprise software sales in both large established companies as well as smaller, start-up organizations.
At Ephor Group, we partner with our clients to accelerate growth and achieve best-in-class performance that results in better wealth creation for the founders and employees.
There are many ways to grow, but which will ensure the business increases its profitability, sustainability, and value?
More efficient cost of customer acquisition than the competition. Alternative Distribution including Alliance Partners, Joint Ventures, Channel Strategies, inside sales, and ecommerce.
Boost lead generation via Internet Marketing, Inbound Marketing, and Online Advertising and boost demand generation via market research and brand building campaigns.
Migration Expansion via distribution channel, geographic expansion, product expansion, or vertical segment expansion.
If your hiring and management practices do not fit with the demographics and psychographics of today’s workforce how will you compete?
Today’s workforce is different because job expectations and career expectations have changed.
Work is Different…Ten years ago FaceBook didn’t exist. Industries like web tech, online marketing, and mobile computing did not exist 15 years ago.
People are Different. ...for example millenials are unlikely to follow in their parents' footsteps as they believe putting in long years of effort at any one company in exchange for a series of raises and promotions is pointless. Success is defined not by rank or seniority but by what matters personally.
The Future of Work will be measured. Business waste of paying for downtime will be minimized. Each employees work activities and outcomes will be tied to the bottom line as companies learn to “Measure performance not hours.”
As work management becomes adopted, your boss and team will know when you log in, what you type, what you access. Working as a synchronized team on shared goals will become required as any poor work will be outsourced to someone else.
Need proof?
Companies are already using more short-term independent contractors and consultants and fewer traditional employees.
Rampant and widespread mediocrity is also facilitating the changing of work management.
Problems with legacy software from an employee management and development perspective were that they were designed around forms with a compliance focus.
The future of corporate performance management solutions will be highly intuitive and feature interfaces with web applications, mobility, social, collaborative, and self-service features. Software solutions will be work centric versus HR centric. Usability, implementation, onboarding, and adoption will be widely measured and reported.
Corporate Performance Management is the cornerstone of the future of work and begins with frequent work communications and dialogues around activities, outcomes, goals and KPIs.
The future of work requires leaping the HR chasm to work centric solutions. Here is one transition example: Implement a KPI dashboard for each employee, team, and initiative focused on cascading corporate goals tied to operational KPIs.
Much has been written about the benefits of leveraging the cloud to reduce transaction processing costs, streamline administration, and improve operations by providing KPI dashboards and reporting to all employees by role/team when and as they need the information.
When evaluating your finance software and F&A outsourcing options there are a number of quality cloud financial SaaS software providers and outsourcers for every industry and company size.
Technology adoption of SaaS for upgrading to cloud financials and analytics is accelerating among both mid-market and larger organizations and especially for global enterprises. Small business has been slower to adopt, and most commonly adopt in smaller stages. i.e. outsourcing one function or business process as opposed to the “big bang lift and shift” model more common upmarket.
Overall, the market landscape for cloud financial software and BPO F&A outsourcing providers is characterized with national software leaders and then highly fragmented outsourcing and implementation service providers.
While competition is prevalent among outsourcers, regional leaders continue to strengthen their standing in their local markets through expansion and acquisitions. The majority of outsourcers bundle SaaS cloud financials with services (AR, AP, financial reporting, etc.).
Is Your Operational Reporting and Management Analytics Stuck in the 90’s?
Most likely you are missing out unless you can check YES to the following:
F&A Checklist
Can you check YES to each of the following?
24x7 Internet based role permission access to data, intelligence, reporting, and KPI Dashboards for all
Synchronization from Ops to Financials + Revenue Management & Cash Management
Monthly Close includes Financials, Analytics, and Board package.
Transaction processing costs are comparable or outperform industry leaders
Administration processes are streamlined
Total Score
For more information contact Charles Bedard or checkout this upcoming informational luncheon:
Management Science Reporting bridges the gap between disparate systems and processes to connect data to actionable intelligence via automated dashboards, scorecards, and reporting via the cloud, web, or SaaS.
“Information is a competitive advantage in the Internet era.” – Tim O’Reilly
Information and databases that get richer as more people use them is a building block of management science reporting which is fundamental to connecting operating performance to financial performance via business analytics and intelligence.
“The process of laying out the right combination of meaningful numbers or business metrics …. requires an understanding of the business, knowledge of the application(s) which contain the numbers, a mastery of various number crunching and presentation mechanisms, and the acumen for creating something that people will not only use without impunity, but take action from.” via Chuck Vigeant from In Chuck’s Business Performance and Technology Corner
Read more here about reporting, metrics, and business analytics: