Today’s buyers have more information and resources than ever. But they also have less time, trust their peers and friends for recommendations, and yet are still creatures of emotion and habits.
Sales analytics allows for faster, more robust and accurate personalization based on buyer preferences, budgets, and readiness. In short, analytics helps find the sweet spot in the market, focuses resources on customer when they are ready to buy, and provides the insights on how to best close the sell.
Buyerlytics is the application of analytics at every stage of the sales process. Buyerlytics enables us to understand each individual customer to create personalized sales and service customer experiences using science to identify, score, and segment buyers based on their preferences.
Cold calling is dead. Dialing for dollars is a legacy concept of the past and simply does not work in today’s Internet world. Pre-call research is a prerequisite to solution selling as customers want to buy and not be sold. A critical success factor is to know and understand the profile and preferences of your customers before the sales process initiates.
Sales analytics ensures:
- Scalability: Focus resources based on segments and preferences.
- ROI: Driven by business intelligence.
- Efficiency: Patterns in customer behavior govern sales and marketing actions around unique customer needs.
- Loyalty: Personalized experiences includes customized offers that evolve over time as customers’ behaviors change.
Work smarter not harder with analytics.
Analytics offers the crucial ability to transform data into insight and uncover opportunities for growth. The revenue science which can be applied using sales analytics includes:
- Segmentation Analytics
- Pricing Analytics
- Profitability Analytics
- Bundling Analytics
- Prospecting Analytics
- Channel Optimization Analytics
- Workforce Management Analytics
- Sales Resources Analytics
- Predictive Selling
By taking a more scientific approach to selling and applying sales analytics judgment and intuition are aided with fact based decision making.
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