IDC Marketing Budget Averages for B2B Services *Budget 2 to 4% of expected revenues on staff and equal amounts on program expenses. | IDC Average |
Advertising | 21% |
Events | 19% |
Marketing Tools | 17% |
Direct marketing | 15% |
Public relations | 7% |
Collateral | 6% |
Web | 5% |
Research | 4% |
Analyst relations | 2% |
Other activities | 4% |
Marketing Staff Budget Spend:
Planning eResources: