Solving The Value Equation

B2B Sales Unit Economics

 

IDC Marketing Budget Averages for B2B Services *Budget 2 to 4% of expected revenues on staff and equal amounts on program expenses.	IDC Average
Advertising	21%
Events	19%
Marketing Tools	17%
Direct marketing	15%
Public relations	7%
Collateral	6%
Web	5%
Research	4%
Analyst relations	2%
Other activities	4%

Marketing Staff Budget Spend:

Planning eResources:

http://www.forentrepreneurs.com/saas-economics-1/

#DD15 Digital Dealer Conference Data Findings

This past week the premier conference and exposition dedicated to Internet and technology solutions for automotive professionals was held at the Mirage Hotel & Casino in Las Vegas. 

The 15th Digital Dealer Conference featured notable keynote speakers and more than 100 educational sessions. At the conference the nation's top automotive dealers, managers, marketers and vendors came to capitalize on the latest digital trends. Many of the sessions were interactive and focused on practical application of technology. 

 

The major topic was the change in the automotive buying process. 

 

 The Internet and Millenials have changed the automotive buying process.

• 87% of buyers research car purchase online.
• The average consumer visits 1.4 dealerships.
• 75% of buyers will use online video to help them choose their next car.

Sources: http://www.am-online.com/news/2013/10/14/going-beyond-marketing---am-digital-dealer-conference-2013-highlights/33684/

  

The Automotive Buyer Buying Process Enhanced through:

1. Change from a selling process to a customer buying process orientation.
2. Video.
3. Start with service.

Automotive buyers searching for authenticity through engagement pre test drive and post service.

 

Selling Automotive Dealerships Lead Conversion Metrics:

• 1.67 percent is the average website conversion rate.
• Getting both paid and natural search results on the same page can boost click-throughs by 32%.

Read more about Digital Dealer:

• Digital Dealer Recap Summaries
• Digital Dealer Articles
• #DD15 in Pictures on Instagram
• Guy’s presentation at Digital Dealer Conference
• DigitalDealer Interactive Newsletter Recap

eLearning Disconnect between Higher Education and Corporate Employers

Disconnect between higher education and corporate employer demands.

Educator and employer disconnect: 72% of Educators believe students are prepared for work yet only 42% of employers believe students are prepared for work. 45% of employers do not believe entry level college grads are “ready” for work.

Most corporate development and training programs were slashed and burned during the recession.

While the market is large, user adoption and utility is lacking.

Will social, mobile, gaming drive not only user adoption, but via consumerism create employee driven demand for skill & competency training and development as well as career development, training, and tools / eResources.

#eLearning, #LMS

HRTech HRMS Adoption Usage & Utility Market Landscape Update & Trends

In their latest annual report on HR technology software systems Cedar Crestone highlights deployment approaches, value, and metrics.

What’s driving HRMS spending & purchase decisions?

What is the breadth and depth of buyers adoption of HR / HRMS technology?

 

How satisfied are HRMS buyers?

How innovate are HR vendors / HR buyers?

The Bottom Line for HR Buyers:
Lack of business strategy and integration is why most organizations can’t produce data for decision making for managers!

The Bottom line for HRMS Vendors:
Provide easier to use integration tools!

 

Read more from the HRTech Conference here
or online at @HRTechConf

HRTech Conference Recap & Links

 

The largest HRTech townhall meeting, conference, and exposition in the world was held this past week in sunny Las Vegas. More than 3,000 directors, managers, and senior executive IT and Human Resource leaders traveled to learn, share, and renew.  An nearly every major technology company attended from Google to Amazon to IBM to FaceBook plus 303 HRTech vendors showed off.

 

#HRTech Trends from the conference:

1. Workforce 2020.
   
2. Design for the User. Not enough to design for the executive sponsor and the buyer.
   
3. Is Gamification a real thing?
   
4. HR and Talent Software Vendors Get Into.... Data Management

 

Product Announcements (seemed to be a lot less than last year… more to come):

Ultimate Software to Unveil New Candidate-Focused Recruiting Solution at the 2013 HR Technology Conference

 

Read more HRTech Conference news:

• http://www.hrtechnologyconference.com/press.html
  
• Bill Kutik’s Swan Song
  
• John Sumser of HRx Analysts joined the panel and proceeded to attack the notion that a great talent shortage exists in the U.S. when workplace participation is at an all-time low and unemployment is running around 8 percent.
  
• Forbes article on Cool New Technology for HR.
  
• #HRTechConf 2013 Unofficial Party Guide
  
• HRTech Conference 2014 Tips for Planning Next Year
  
• 2014 Co-Chair Blog
  
• Make sure to join the HR Technology Conference LinkedIn Group - http://www.linkedin.com/groups?gid=1772602
  
• On Twitter @ #HRTech, #HRTechConf

https://insight.hrmarketer.com/InsightReport/HRTechConf/

 

Read more online HRTechConf posts:

Is Gamification In Recruiting A Real Thing? from Jessica Miller-Merrell on Blogging4Jobs

Everything You Ever Wanted To Know About #HRTechConf from The Starr Conspiracy blog

HR Technology Back In Vegas Again For Bill Kutik’s Swan Song from John Hollon on TLNT.com

Best Recruitment Marketing Articles Of The Week — #HRTechConf Edition from Chris Brablc on the Smashfly blog

HR Tech Slides — Why You Should Model Your Leadership Training After Ari Gold by Kris Dunn on The HR Capitalist

Tim Sackett Asks You To Introduce Yourself In 90 Seconds on Fistful of Talent

Winning At #HRTechConf from The Starr Conspiracy blog by Lance Haun

Technology Touches Everything — #HRTechConf from Jessica Miller-Merrell on Blogging4Jobs

Push The Boundaries, Not The Paper at #HRTechConf from Robin Schooling on HR Schoolhouse

Your Guide To The Best Swag Bag At #HRTechConf from The Starr Conspiracy blog

Vegas Promoters’ Top Picks At #HRTechConf from Jessica Miller-Merrell on Blogging4Jobs

#HRTechConf 2013 — The People, The Sessions, And Vegas by Chris Brablc on the Smashfly blog

Our Favorite Tweets From Day One of #HRTechConf from The Starr Conspiracy blog

Do Companies Care About Candidate Experience — #HRTechConf from Jessica Miller-Merrell on Blogging4Jobs

How To Have Fun Without Getting Fired At #HRTechConf from The Starr Conspiracy blog

6 Pro Tips From An #HRTechConf Virgin from Eric Foutch on Marenated

NextGen Influencer Panel — Mentorship, Implementing SaaS, and The End User from David Smooke on SmartRecruiters

What The Fox Actually Said and Other Things We Learned At #HRTechConf from Maren Hogan on Marenated

Parting #HRTechConf Thoughts… from Ben Martinez on HR Hound

Live From #HRTechConf — Lessons In Global Recruiting from Mary Ellen Slayter on Monster Thinking

Event Report — Seven Trends From This Year’s Human Resources Technology Conference 2013 from R. Ray Wang on Software Insider

Hashtag Magic — Attend The #HRTechConf Without Actually Attending The #HRTechConf from Holland Dombeck on Tremendous Upside by Kinetix

What’s Trending At #HRTechConf from Social Media Sean

Honouring A Legend And A Tyrant from Laurie Ruettimann on The Cynical Girl

HR Buyers Tell HR Tech Marketers How It Is from George LaRocque on LAROCQUE Inc.

The End Of A Big Two Weeks For Virgin Pulse And The Beginning Of Total Quality Of Life by Chris Boyce on the Virgin Pulse blog