Solving The Value Equation

Who has had better commercials so far? World Cup or Super Bowl Ad Commercials?

The 2014 FIFA World Cup in Brazil is expected to attract the attention of 3.2 billion people worldwide versus the Super Bowl which was seen by more than 111 million viewers.

Thirty-second spots during Super Bowl XLVII were sold for as much as $3 to 4 million versus the 2010 World Cup ads during prime time games sold for around $250,000 on ABC.

Globally it’s a different story.

At $75 million per sponsor, that's the equivalent of almost 20 thirty-second Super Bowl spots each for AmBev, Coca-Cola, Banco Itau, Johnson & Johnson,Hyundai, Nestle, wireless business Oi and local retailer Magazine Luiza. “America's biggest ad derby may be the Super Bowl, but the entire globe has the World Cup, an event, as Ad Age puts it, that is like "having the Super Bowl every day for an entire month.”

There could be as much as $2.3bn spent on World Cup TV advertising globally, according to tentative estimates by media buying agency network Group M.

 

Who's had better commercials so far, the World Cup or Superbowl?

World Cup commercials , Best world cup commercials , ESPNs “First Date” , Jack Bauer, Voice of US World Cup Soccer

 

Super Bowl commercials recap: Whether to launch a new product, drive website traffic, or gain new Friends/Followers; based on Nielsen sales data from  brands that advertise on the Super Bowl see an average sales uplift of more than 11 percent in the following month. This generates an ROI from Super Bowl ads 250 times greater than ROI from the average TV ad according to Millward Brown via ADWEEK.

• Watch the Top 5 Super Bowl ads grouped by year here.
• Super Bowl Commercials via Google
• Super Bowl Ad ROI Calculator
• Ten Marketing Rules From Super Bowl Ads
• Bad Decisions And No Results: What You Can Learn From Super Bowl Advertisers’ Mistakes
• Super Bowl Ads, What is the Marketing ROI & Effectiveness?
• Vote for your favorite 2013 Doritos Super Bowl ad.

 

But perhaps what matters more is online. Social Media is the World Cup Advertising Winner.

Happy July 4th! Unit of One Economics Small Business Economics Update

Are you expecting a strong second half for 2014?
77 percent of small business owners expect to be profitable in the second half of the year.

Small businesses have generated 64 percent of net new jobs over the past 15 years. They represent 99% percent of all employer firms, hire 40 percent of high tech workers, and produce 13X times more patents per employee than large patenting firms.*

Read more from Ephor Group’s Garry E. Meier on ensuring strategy and execution align to “Solve the Value Equation” to create wealth for entrepreneurs while crossing the chasm from startup to sector or market leader.

 

In the United States, Goldman Sachs 10,000 Small Businesses is a $500 million investment to help entrepreneurs create jobs and economic opportunity by providing them with greater access to education, financial capital and business support services. *Goldman Sachs 10,000 Small Businesses is designed to tap into that economic power by providing entrepreneurs across the country with the resources they need to grow and create jobs. The program is currently operating in Chicago, Cleveland, Detroit, Houston, Long Beach, Los Angeles, Miami, New Orleans, New York, Philadelphia and Salt Lake City. It will continue to expand on a city-by-city basis.

Essentially, and MBA primer or refresher for entrepreneurs which includes financial planning, Babson College MBA Entrepreneurship 11 session business course, and of course networking and business development.