The 2014 FIFA World Cup in Brazil is expected to attract the attention of 3.2 billion people worldwide versus the Super Bowl which was seen by more than 111 million viewers.
Thirty-second spots during Super Bowl XLVII were sold for as much as $3 to 4 million versus the 2010 World Cup ads during prime time games sold for around $250,000 on ABC.
Globally it’s a different story.
At $75 million per sponsor, that's the equivalent of almost 20 thirty-second Super Bowl spots each for AmBev, Coca-Cola, Banco Itau, Johnson & Johnson,Hyundai, Nestle, wireless business Oi and local retailer Magazine Luiza. “America's biggest ad derby may be the Super Bowl, but the entire globe has the World Cup, an event, as Ad Age puts it, that is like "having the Super Bowl every day for an entire month.”
There could be as much as $2.3bn spent on World Cup TV advertising globally, according to tentative estimates by media buying agency network Group M.
Who's had better commercials so far, the World Cup or Superbowl?
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Super Bowl commercials recap: Whether to launch a new product, drive website traffic, or gain new Friends/Followers; based on Nielsen sales data from brands that advertise on the Super Bowl see an average sales uplift of more than 11 percent in the following month. This generates an ROI from Super Bowl ads 250 times greater than ROI from the average TV ad according to Millward Brown via ADWEEK.
- Watch the Top 5 Super Bowl ads grouped by year here.
- Super Bowl Commercials via Google
- Super Bowl Ad ROI Calculator
- Ten Marketing Rules From Super Bowl Ads
- Bad Decisions And No Results: What You Can Learn From Super Bowl Advertisers’ Mistakes
- Super Bowl Ads, What is the Marketing ROI & Effectiveness?
- Vote for your favorite 2013 Doritos Super Bowl ad.
But perhaps what matters more is online. Social Media is the World Cup Advertising Winner.