The following list of M&A is for illustrative purposes only. Contact us for a detailed list of deal comparables for your company.
MarTech & CRM Services Industry 2018 Deals.
- 2018 – Adaptive Insights [JMI Equity acquired by Workday (NYSE: WDAY). Analytics for business planning acquired for $1.6B. before IPO.
- 2018 – Qualtrics acquired by SAP for $8B.
- 2018 – Main Street Hub Inc. [Vista Equity Partners] acquired by GoDaddy for $175m. Marketing community for SMBs.
- 2018 – Direct Marketing Solutions Inc acquired by Main Street Capital Corp (secondary buyout). Agile marketing solutions.
- 2018 - LiquidHub acquired by Cap Gemini ($200m revenues run-rate). Customer experience solutions.
- 2018 – SAVO Group (sales enablement) acquired by Seismic (addon acquisition).
- 2018 - Arvex Solutions (CX solutions) acquired by Norwest Equity Partners (secondary buyout).
- 2018 – Alinean [Stonehenge] acquired by Mediafly. Undisclosed. B2B tools plus Salesforce integration.
- 2018 – Junxure, CRM consulting acquired by AdvisorEngine for $16m.
- 2018 – Orchard Marketing acquired by Energo Group. Creative acquired by global marketing agency group. Acquired for $27M.
- 2018 – Online Automotive Solutions acquired by New Media Investment Group. Auto marketing solutions provider. Acquired for $4M.
- 2018 – XL Group acquired by AXA. Developer of extranets, portal for direct marketing campaigns for $15.3B in cash.
- 2018 – Alexander Mann Solutions acquired by OMERS Private Equity. Sales revenue consulting acquired for $1.1B.
- 2018 – Strategic Communication Services acquired by TTEC (NASD: TTEC). Contact center acquired for $4.4M.
- 2018 – Web.com (NASD: WEB) acquired by Siris Capital Group. Leading provider of SMB online marketing acquired for $2b.
- 2018 – WONGDOODY acquired by Infosys. Marketing services agency acquired by global Consulting & BPO for $75M.
- 2018 – Mattersight acquired by NICE Systems. Analytics firm acquired by BPO WFM for $90M.
- 2018 – Info Sys Management acquired by SWK Technologies. Reseller of SAGE and Acumatica solutions acquired for $1.7M.
- 2018 – LogoMix acquired by Deluxe Corp (NYSE: DLUX). A marketing platform for SMBs. Acquired for $43M in cash.
- 2018 – Accompany acquired by Cisco. A database and intelligence company acquired for $270M.
MarTech & CRM Services Industry Deal Commentary.
- Valuations remain flat for traditional agencies and VARs (<1X revenue price multiple for subscaled companies), while tech-enabled outsourcing solutions providers with long-term contracts attract 2X+ revenue-to-price multiples dependent upon the quality of the financials and business model.
- 5 acquisitions in 2018 across the following:
- Acquisition of Business intelligence services such data management services, AdaptiveInsights, Tableau and other analytics partners and solution resellers
- Consolidation of industry centric marketing & lead generation firms based on their marketing platform, CRM, and BI capabilities
- Consolidation of ERP, PSA, and BI implementation capabilities
- Consolidation of staffing and outsourcing
- 2018 – More than 50 CRM implementation firms acquired over the past 36 months
- 2017 – Proliferation of new digital sales models, digital ecosystems, marketplaces, & communities
- 2017 – More than 500 service providers greater than $1m on cloud-SaaS modern solutions
- 2016 – Vista Equity Partners, private equity firm, acquires Marketo, marketing automation software in in LBO for $1.8B.
- 2016 – Netsuite acquired by Oracle for $9.3B.
- 2015 – Proliferation of hundreds of venture funded industry solutions
- 2014 – Hubspot IPO: NYSE: HUBS
- 2013 – Launch of SaaS “FAO as a Service” , “Data as a Service”, “Marketing as a Service” , etc.
- 2012 – Pardot acquired by ExactTarget for $95.5m. ExactTarget acquired by SalesForce.com NYSE: CRM in 2013 for $2.5B.
- 2012 – Oracle buys marketing automation platform Eloqua for $871mbased on Eloqua $90m revenue run-rate.
- 2010 - IBM acquires Unica (enterprise marketing management) for $480m.
- 2006 - Hubspot launches.